And like a presidential campaign, the majority of the consumers/voters don't really pay attention to this stuff until the final stretch. Like presidential campaigns, much of what occurs in the first months (or years) of a blockbuster marketing campaign is for the benefit of those hardcore junkies who pay attention to all of this stuff. ![]() Yesterday's poster reveal kicked off the final leg of the campaign, one that will be a general audience sell. ![]() And yeah, it's a, well, pick your football-related metaphor. So, coupled with that 15-second Instagram tease back in August with basically one big new shot, tonight's trailer, which is presumably the final trailer for the film, is something of the first real look at the anticipated J.J. The teaser from November 2014 was basically just a handful of stark images, while the teaser this past April was mostly occupied by Mark Hamill's "We're all Jedis!" narration and a long shot of a crashed star destroyer. It might not feel that way considering the sheer amount of coverage that this film has received, but we really haven't seen much in regards to actual footage from Star Wars: The Force Awakens.
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